Campaign Snapshot
The Brief
Five Days, Five Senses, One Premium Stand At Taste of London
The country’s biggest foodie festival, in the middle of summer, with one of the most exciting new functional drink brands on stand. EXECUTIONAL is at Taste of London with Vital-Fizz, supplying product sampling staff and brand ambassadors in London to deliver a high-energy festival activation across five full days.
Our sampling specialist is holding the stand front and centre, pouring shot-glass tasters, sharing the brand’s cognitive-clarity-without-the-crash story, handing leaflets to every visitor with an exclusive Taste discount code, and rewarding Google reviewers with a full can to take home. From buyer interactions to curious foodies, every visitor leaves the stand knowing exactly what Vital-Fizz is and why it deserves a place in their fridge.
On The Ground
What Our Staff Is Delivering
- ▸Holding sole responsibility for the Vital-Fizz stand when brand owners are off-site
- ▸Identifying every visitor as a buyer or consumer, with business cards for trade contacts
- ▸Pouring shot-glass samples and walking guests through the brand story
- ▸Rewarding Google reviewers with a full can sample on the day
- ▸Handing every visitor a leaflet with the exclusive Taste discount code
- ▸Keeping the fridge fully stocked and the stand clean across the full activation
- ▸Driving trial, drawing footfall and turning samples into long-term customers
