Sweet Moments In-Store
EXECUTIONAL supported The Glorious Mess with a series of in-store sampling activations across Booths locations, introducing shoppers to their vibrant and indulgent Fruity Meringue Kisses.
Designed to celebrate fun, flavour, and effortless indulgence, the campaign focused on creating joyful, memorable interactions—bringing the brand’s playful personality to life while driving product trial and purchase.
4 Sampling Days | 800+ SamplesÂ
On the Ground
• Invited customers to sample desserts
• Engaged shoppers with friendly, upbeat conversations
• Shared product story, ingredients, and serving inspiration
• Highlighted versatility across desserts, toppings, and snacks
• Encouraged purchases by directing customers to the fixture
Why It Worked
• Sampling brought the product to life instantly
• Bright flavours and visuals captured shopper attention
• Friendly engagement created memorable in-store moments
• Recipe inspiration helped customers envision usage at home
Looking to bring your food brand to life in-store?
EXECUTIONAL delivers engaging sampling campaigns that turn curiosity into trial — and trial into sales.
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