Driving Engagement Across the UK
EXECUTIONAL supported MG with a large-scale, multi-location activation designed to drive awareness and increase test drive bookings across key UK shopping centres.
Blending MG’s rich heritage with its modern electric and hybrid range, the campaign focused on engaging the public through a competition-led mechanic — encouraging participation while creating meaningful, hands-on brand experiences.
50+ Staff Deployed | 400+ Live Hours | Multi-City Activation
On the Ground
• Engaged shoppers with a friendly, proactive approach
• Introduced MG vehicles, highlighting key features and benefits
• Encouraged participation in the test drive experience
• Guided customers through the booking process using iPads
• Captured data securely for competition entry and follow-up
• Ensured all bookings were entered into the £500 prize draw
Why It Worked
• High-footfall locations maximised visibility and engagement
• Competition mechanic incentivised sign-ups and interaction
• Clear, confident messaging made the test drive process accessible
• Consistent staffing ensured strong brand representation nationwide
• Hands-on engagement helped convert interest into action
Planning a large-scale experiential campaign?
EXECUTIONAL delivers nationwide staffing solutions that combine engagement, data capture, and seamless execution to drive real results.
Get a Quote…
