Functional Fizz Hits the Aisles
EXECUTIONAL supported Vital-Fizz with a targeted tasting activation at KCS Cash & Carry in Hayes. The campaign focused on introducing customers to the brand’s functional drink, designed to deliver hydration, clean energy and mental clarity through natural ingredients including Lion’s Mane, Ginseng and Tremella.
Positioned within the store environment, the activation encouraged shoppers to discover the drink’s benefits through sampling and friendly conversation — turning curiosity into real purchases.

On the Ground
• Invited shoppers to sample Vital-Fizz throughout the day
• Explained key benefits including clean energy, hydration and focus
• Shared ingredient highlights
• Encouraged customers to add the drink to their shopping trolley
• Maintained a clean, professional sampling setup
Why It Worked
• Sampling removed hesitation and built immediate product trust
• Clear health benefits resonated with wellness-focused shoppers
• Confident engagement increased interaction and product trial
• In-store positioning encouraged instant purchase decisions
Launching a new drink or wellness product?
EXECUTIONAL delivers engaging in-store sampling campaigns that drive discovery, trial and real sales results.


























