Pouring Pints & elevating the evening
At the British Guild of Beer Writers Awards at Big Penny Social, EXECUTIONAL provided a team of three event staff to represent SIBA and keep the evening running smoothly.
With industry professionals, brewers, and media in attendance, the focus was on service, hospitality, and a polished guest experience.
On the Ground
Staff served a range of independent beers to attendees, offering complimentary drinks throughout the evening. They provided warm, professional hosting while managing steady bar flow and keeping service areas clean and well-presented. The team supported the event from arrival through to close, ensuring guests enjoyed a seamless experience.
Why It Worked
Friendly, efficient service kept queues moving and guests happy. Knowledgeable staff created a welcoming, industry-appropriate atmosphere. A strong team presence ensured SIBA was represented professionally during one of the sector’s most important annual celebrations.

Planning a hospitality-led event?
EXECUTIONAL provides polished event teams who deliver exceptional service and elevate your brand experience.































