Driving Smarter Travel Across the South West
EXECUTIONAL supported Great Western Railway with a targeted, commuter-focused campaign to promote the rollout of the Pay-As-You-Go (PAYG) scheme across Cornwall and Plymouth.
Key Campaign Highlights
👥 2 Core Staff delivering consistent campaign presence
🧑💼 1 Event Manager overseeing stock and logistics
📍 Multiple Rail Stations across Cornwall & Plymouth
⏱ 2 Weeks of Activity aligned to peak commuter times
🚆 AM & PM Coverage maximising engagement windows
On the Ground
• Engaged commuters during busy AM and PM travel periods
• Distributed leaflets promoting the PAYG rail scheme
• Explained how the GWR Touch smartcard works
• Highlighted key benefits including convenience and time-saving
• Promoted the 10% discount incentive to drive sign-ups
• Directed passengers to key destinations covered by the scheme
Why It Worked
• Peak-time targeting ensured high visibility and relevance
• Consistent staffing improved message clarity and trust
• Simple, clear benefits made the scheme easy to understand
• Incentivised offer encouraged immediate sign-up action
• Multi-location approach increased reach across the region
Looking to reach commuters at the right moment?
EXECUTIONAL delivers targeted, high-impact promotional campaigns that connect with audiences in real-world environments — driving awareness, engagement, and action.


























