TenYears of Exceptional Staffing for Yakult: Elevating Brand Presence at Exhibitions and Shows Across the UK
Over the past ten years, our objective has been to provide exceptional staffing services for Yakult’s sampling activities across the UK. From exhibitions to festivals, our teams have been instrumental in enhancing product and brand recognition in various consumer environments.
Campaign Strategy:
- Diverse Location Engagement: Deployed sampling staff and event managers to various key consumer environments, including shows, events, exhibitions, and festivals.
- Brand and Product Advocacy: Focused on delivering product and brand information effectively, while driving sales through promotional offers.
- Consistent Brand Representation: Ensured that staff members embodied Yakult’s core values and messages, providing a uniform and effective brand experience across all events.
Execution:
- Comprehensive Staff Training: Developed bespoke briefing packs combining Yakult product and brand information with EXECUTIONAL expertise.
- Health and Safety Assurance: Ensured all staff were Food Hygiene Level 2 qualified, maintaining high standards of health and safety.
- Robust Staff Support: Offered full staffing support, including 24/7 management and a reserve staff allocation for all live days to ensure seamless campaign execution.
- Data-Driven Feedback System: Utilised a detailed online reporting platform for collecting and quantifying staff feedback, sales, and stock levels, which aided in evaluating the campaign’s effectiveness and impact.
Impact:
Our collaboration with Yakult has been a testament to the power of dedicated and well-managed staffing in elevating brand presence and product awareness. Over ten years, our teams have consistently represented Yakult’s values and messages, resulting in increased brand recognition and sales. The campaign’s adaptability and responsiveness to different consumer environments have been key to its sustained success, making it a model for long-term brand engagement and promotion.