Bandai UK excitedly launched FidlBitz, a revolutionary foam cube designed to inspire creativity and sensory exploration among children and adults. This unique toy can be stacked, linked, shaped, and built-in both 2D and 3D configurations, creating endless possibilities for play. FidlBitz also offers a distinctive sensory experience with its crackling sound when squished, aimed at enhancing user engagement through tactile and auditory stimulation.
Execution
Pre-Launch Activities
Before the official product demonstrations, staff members received a FidlBitz sample kit to familiarise themselves with the product. This preparation allowed demonstrators to effectively showcase the toy’s versatility and unique features during live events.
Launch Events and Demonstrations
The campaign’s main attraction involved live demonstrations at designated promotional areas within high-traffic shopping venues. Demonstrators were tasked with creating a theatrical presentation to captivate audiences, effectively communicating the benefits and fun of playing with FidlBitz. Each demonstration station was equipped with:
- FidlBitz kits in various sizes for hands-on interaction.
- Flash cards for inspiration on what customers could create.
- Activity sheets to further engage and educate the audience on creative play options.
Giveaways and Customer Engagement
The first 100 participants at each demonstration location received a free sample pack of FidlBitz, fostering initial excitement and direct product engagement. Additionally, demonstrators encouraged visitors to take home free activity sheets, which not only extended the brand interaction but also provided additional play ideas and value.
Impact
The FidlBitz launch successfully generated substantial interest and excitement, reflected in high engagement levels at demonstration events and positive feedback from participants. The hands-on approach allowed consumers to experience the unique attributes of the product firsthand, driving immediate product understanding and appeal.