Spinning the Wheel of Sweet Surprises: Krispy Kreme’s Experiential Campaign Delights Thousands
Our mission was to orchestrate a nationwide experiential campaign for Krispy Kreme, focusing on their limited edition Hershey’s Cookies ‘n’ Creme doughnuts. The campaign was designed to engage shopping centre visitors, offering them an enjoyable and memorable experience.
Campaign Strategy:
- Interactive Experience: Leveraged the unique Krispy Kreme Slot Machine as a central feature to provide an exciting, interactive element that added fun and flair to the shopping centre environment.
- Exclusive Partnership Celebration: This campaign celebrated the collaboration between Krispy Kreme and Hershey’s, showcasing the exclusive range of limited edition doughnuts through engaging activations.
- ‘Surprise and Delight’ Approach: Focused on creating moments of joy and surprise for visitors, enhancing their shopping experience and fostering positive brand associations.
- Comprehensive Staffing Solutions: Ensured the campaign’s success with full staffing and 24/7 management, including a reserve of staff to accommodate any situation.
- Efficient Distribution of Giveaways: Managed the distribution of thousands of Krispy Kreme doughnuts and promotional items, ensuring every visitor had the chance to participate and win.
- Real-Time Reporting: Utilised a bespoke online reporting portal for live feedback and efficient management of the campaign, allowing for agile adjustments and maximised impact.
Impact:
This campaign not only highlighted Krispy Kreme’s new product range but also successfully created ‘surprise and delight’ experiences for countless visitors. The unique combination of interactive elements and the allure of limited edition doughnuts resulted in a highly engaging and memorable campaign, further solidifying Krispy Kreme’s position as an innovative and customer-focused brand.