City centre product sampling not only allows your product to be sampled but raises visibility and brand awareness by indirectly reaching thousands of people. City centre product sampling can be seen in two ways, static or roaming either one or a combination could be right for your brand.
Sample Your Products To Consumers In Town & City Centres…
Depending on what you are sampling and the amount of preparation that the sample requires EXECUTIONAL will either recommend roaming product sampling or static city centre product sampling:
Static City Centre Sampling
Utilises a promotional space within the town or city centre which EXECUTIONAL organises with the local council. This provides you with a promotional space where you can setup a highly visible product sampling stand or place a sampling vehicle. From here our product sampling teams can prepare and distribute samples to be people within the vicinity of the sampling area.
Roaming product sampling teams
Can be used where you are looking for a high volume city centre sampling campaign, usually where the sampling needs little to no preparation (think breakfast bar, milkshake etc). This way the product sampling teams can roam to target high football hot spots such as the main shopping streets, commuter links or even into offices and retail premises.
City Centre Product Sampling: what we do…Experienced Product Sampling Staff
Comprehensive Briefing For All Staff
Experiential City Centre Product Sampling Space
Street Sampling Permits
All Logistical Considerations
Detailed On-line Activity Reports
Industry Leading Rates With No Hidden Costs Or Inflated Management Fees
Planning Your City Centre Sampling Campaigns
EXECUTIONAL build the absolute best product sampling campaign based on your needs and budget. We provide completeness transparent activity quotations which are 100% within legal requirements both from a food hygiene and local council perspective. Your account manager will itemise every aspect of your product sampling campaign.
Implementing Your City Centre Sampling Campaigns
Utilising our nationwide event managers and product sampling staff our regional managers will insure your product samplers are fully trained before any product sampling commences. In certain circumstances the product samplers will require Food Hygiene Certification, all our product samplers provide is their food hygiene certificates which are regularly updated as part of their training process. We host central or regional training days where we not only deliver product information training to our product samplers but also demonstration how cooked or ambient product samples need to be presented to customers.
Reporting On Your City Centre Sampling Campaigns
Your account manager will discuss the best strategy for reporting on your shopping centre product sampling. Offering private on-line activity reporting blogs of detailed data matrix portals we will have a reporting solution matched to your needs.