A day of sampling products to staff in a leading supermarket’s headquarters.
With a lengthy UK roadshow underway, we stopped off for the day at ASDA’s Head Office in Leeds to set up our stand in the foyer and sample some delicious dairy-free goodness to the staff and managerial teams alike. We added a few additional local staff members to the team to ensure we achieved maximum reach.
A huge success getting products into the hands of buyers and brand managers, and some great feedback received from the Marketing team. A huge success all round – now on to the next city.
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