Similar to the activity taking place inside of train stations there are two approaches to targeting visitors within shopping centres.  There has to be an important distinction between out of town shopping centres and those in city centres.

Out Of Town Shopping Centres

Having booked and staffed multiple shopping centre promotions we understand the requirements for activity within these key retail environments.  The important factor is organising the event space within shopping centre locations.  This needs to be either booked with the centre directly or through the agency responsible for their promotional activity.  We handle this communication chain with the centres or agencies as part of the promotion but we are very happy to work alongside another agency and simply supply the staffing part of the promotion.  Once your promotion is approved by the centre we will then organise staffing, promotional displays and all the associated logistics.

It is important to remember that not all products or services will be approved by the centres and this decision would be made during the earlier enquiries with the chosen sites.o

City Centre Locations

In exactly the same manner, city centre sites will also need paid and organised permission to be inside of the shopping centres.  However, in a city centre environment which is on council owned streets then there could be the opportunity to target visitors arriving and leaving the centre.  This is a different approach and not necessarily suited to all promotions but gives a much lower cost activity option.  The best way to discuss your shopping centre promotions is to call one of our account managers and they can talk you through the options and find the most relevant activity for your product or service.