Having executed multiple promotional campaigns focusing on ethnic target audiences we can provide differing solutions depending on your requirements.

Staff Choice

It is crucially important the promotional staffs chosen for these campaigns are relevant for the market which you are targeting.  Staff can be chosen with language from the areas which you want to penetrate.  This gives outstanding local knowledge and language which cuts directly through to your target audience.  Read more about our database systems.

Data

We love data.  We have the data set to be able to map the UK by differing ethnic population breakdowns.  As an example, we can plot areas by percentages to highlight specific hot spots for marketing activity.  We can then plan activity in relevant locations within these areas for activity to take place.  We have worked through varying campaigns with this mapping and has proved highly targeted and very successful.

Melas, Festivals & Events

Targeting the hundreds of ethnic events and festivals across the UK is a great way to target high density ethnic population groups at one location.  Sampling activity, leaflet distribution can be organised either officially at the events or by simply attending and executing your activity.  There are so many different events across the UK, the choice is endless!

Independent Retail Activity

Please see our page referring directly to this type of route to market as eXecutional have vast experience in this sector.