Who We Target
What We Do
How We Do It
Where We Do It
Families
With any promotion when targeting your audience, location is key to the campaigns success.
Where?
- Outside Of Schools
- Parks
- Shopping Centres
- Sports Events
- Retail Parks
- City Centres
- Swimming Pools
Children Focussed Activity
Some campaigns are geared to promote a product or service specifically geared towards targeting children. Obviously this a sensitive target audience and one that is predominately geared towards the parents. All staff are chosen for these campaigns are usually female. Where applicable all staff can be CRB checked for obvious reasons. We have executed activity outside of schools, in shopping centres at major sporting events which are always highly populated with families.
Parents
Often parents with children need to be targeted for a campaign which has little relevance for their children. A tactic often used for this is to offer a type of child friendly give away which attracts the children and gives out teams time to interact with the parents. Items such as balloons, promotional incentives and even face painters give our teams time to speak to the parents!
